I read an interesting article by Betty-Ann Heggie today.  From “Men, Women and Money: the Power Shift“:

• “women take a more conservative approach to asset allocation”
• “men account for 82 percent of job losses since the recession began”
• “women will increasingly become responsible for their family’s income”
• “they’ll have a greater say on where it’s spent”
• “Don’t be surprised if this shift in responsibility brings about a corresponding change in personal investment strategies.”

This makes me wonder if, as a result of the reshuffling of our economy that’s currently underway, companies that are sustainable and responsible will be rewarded by the growing share of female investors.  Conversely, I wonder if companies that show high short-term returns but have weak or questionable fundamental business strategies — such as, peddlers of financial derivative products — will be “punished” by this same investor class.

Not sure, but is food for thought.  Anyone have any thoughts on this?